January 2026
AFC Materials Group Announces Commercial Team 3.0 Structure to Support Strategic Growth and Value Creation
Coming off record sales revenue in 2025, AFC Materials Group today announced the implementation of its Commercial Team 3.0 organizational structure. This evolution is designed to support continued growth, strengthen customer focus, and accelerate value creation across all business segments.
Under the new structure, Michael Baker will continue in his role as Chief Commercial Officer, maintaining overall commercial responsibility for the strategy, direction, and execution of AFC’s global commercial initiatives.
Kevin Dunlea will continue in his role as Commercial Director of AFC Materials Group and will report directly to Baker. Dunlea will oversee day-to-day commercial operations and ensure alignment across AFC’s market segments.
As part of Commercial Team 3.0, AFC has established Market Integrator roles to enhance segment leadership, accountability, and cross-functional alignment:
- Ismael Salomon has been appointed Market Integrator – Industrial, with all Regional Sales Managers reporting directly to him.
- CJ Baker has been appointed Market Integrator – Cooking Solutions, overseeing AFC’s Cooking Solutions segment. Will Chandler will report directly to CJ in his role as Strategic Account Manager.
- Andrew Hoag has been appointed Market Integrator Manager – Thermal Solutions, with responsibility for the continued development and growth of AFC’s Thermal Solutions business segment.
Vicki Klanang-Pfister will continue in her role as Content Marketing & Brand Specialist, reporting to Kevin Dunlea and working closely with each Market Integrator to ensure consistent messaging, brand alignment, and value-based storytelling across all markets.
Commenting on the announcement,
“This structure was intentionally put in place to support AFC’s vision of being a world-class organization focused on value creation through customer-driven innovation, responsible growth, and a people-centered culture. Commercial Team 3.0 provides the clarity, accountability, and market focus needed to scale our business while staying true to who we are.” - Michael Baker
“Our Commercial Team is proud that AFC achieved record sales revenue in 2025. Our Commercial Engine played a key role in driving this performance. The Commercial Engine represents our commitment to building scalable, efficient, and self-sustaining systems for revenue growth—leveraging robust processes, data-driven insights, and optimized customer engagement to deliver consistent commercial outcomes.” - Kevin Dunlea
Guided by AFC’s D.R.I.V.E.N. values, the Commercial Team 3.0 structure supports the company’s objective to grow fivefold over the next 3–5 years by advancing core businesses, exceeding customer expectations, and being an employer of choice that delivers lasting value.
AFC’s value creation focus includes:
- Customer Satisfaction through market-driven innovation and solutions
- Shareholder Satisfaction through disciplined, responsible growth
- Employee Satisfaction through a people-centered, values-based culture
“In support of our growth strategy and long-term vision, AFC is increasing inventory levels and reducing lead times to better serve our customers. We are investing in additional capacity, new product development, and strategic alliances that directly support our customers’ growth and performance. These investments reinforce our commitment to quality, innovation, and partnership.” - Chris Lewis, President of AFC Materials Group